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The biggest disruption that has happened in the recent past is Baba Ramdev,

Re: The biggest disruption that has happened in the recent past is Baba Ramdev,

by Ajit Patil -
Number of replies: 0

Patanjali, a good beginning but it is too early to comment on their success in mass markets. Presently it is successful niche player but many niche players failed when they tried to play mass marketing game. The market share is always followed by share in the advt. & share of consumer's mind. I feel long way to go for Patanjali....