Analytics is driving big changes in marketing, not only in what marketing departments do but also in how they are organized, staffed, led, and run.
Marketing leaders are grappling with multiple issues, which include creating a unified view of the customer, building an analytically driven marketing organization, and determining the structure and talent needed to lead interactions with IT, finance, and sales
Adele Sweetwood, head of Global Marketing for SAS, the world's largest independent analytics company, has thought deeply about this and has written about how analytics is transforming marketing. On November 16, Sweetwood will lead an interactive Harvard Business Review webinar focused on the analytical marketer.
Wednesday, November 16, 2016
12:00 -- 1:00 PM ET