Can the "App" only platform be a sustainable model of e-commerce business?
http://economictimes.indiatimes.com/small-biz/startups/e-commerce-brands-trying-to-cut-losses-by-becoming-app-only-platforms-what-are-the-pros-cons/articleshow/47483745.cms
Even I don't like the 'app only' e-commerce. I always google and compare price before purchasing online.