In a highly digital era, where social media is making and breaking brands, companies are recognising the importance of leveraging it to their advantage.
"Communicate well or perish" seems to be the new mantra
http://knowledge.wharton.upenn.edu/article/how-ceos-can-adopt-a-21st-century-approach-to-organizational-communication/?utm_source=kw_newsletter&utm_medium=email&utm_campaign=2015-08-19
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