Differentiation Strategies

Differentiation Strategies

by Priyanka Mathur Dhingra -
Number of replies: 2


ITC preps Savlon to tackle Reckitt Benckiser in health and home care segments


http://brandequity.economictimes.indiatimes.com/news/business-of-brands/itc-preps-savlon-to-tackle-reckitt-benckiser-in-health-and-home-care-segments/48738392



In reply to Priyanka Mathur Dhingra

Re: Differentiation Strategies

by Prof. Sarika Rachuri -

  great  article.........    this  venture  would  indeed    be  challenging  for ITC ..as  dettol  is a  household  name.  I  think one  of the  few  products  who  remained  consistent on  PLC  positioning